Less is More this Fall Season
We’ve heard the saying before and yet it couldn’t be more true. Numerous business reports from USA Today, American Business Journals and Entrepreneur Magazine show this trend this Fall. Why? Because the timing is just right!
1. Third-quarter means less year and more profit. You’re already through most of the year. Focus on higher-quality, higher-profit-margins this time of year. “You only have a few months remaining and now is the time to make sure your revenues are meeting your goals while there is still time to make any changes if needed.” says Jennifer Vickery. “Rather than run specials or promotions on a number of different messages, really pull from the most important and finish strong.”
2. Don’t have too many items on your menu. It’s not just a coincidence that most restaurants are changing to small menus (read article here). “It’s a smart strategy that increases profit while reducing cost and can overall improve quality.” What are you currently offering to clients? Is it too much for them to choose from? Are you able to condense?
3. Make your most important message heard. “Whether it’s a news piece, an article review, or a blog post, your most important message must be heard.” Think about adding new community outreach or garnering media attention for what means most to you and your business. “If you’ve been concerned with a certain product launch all year, now is the time to find new ways to make news about your most important initiative.”
Less is more. Simply stated and applicable for your business today.
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About Jennifer Vickery
Jennifer’s background is in national public relations campaigns where she oversees every aspect of PR strategy utilizing her 10+ years of senior experience. She’s worked for various national public relations clientele through every facet of PR. She has experience with writing a regular column for a newspaper, producing a health television segment, serving as a…