One way that startups can land their first clients is for the entrepreneur to use any and all existing business relationships to land new customers. It might be a fellow small business owner or it could be someone you met at a networking event.
Friends and family members are possible options as well. It's hard enough to get customers to a new small business, but when you use folks you already know, that process gets a bit easier.
When speaking with potential new clients, be sure to focus on the positives of your venture and not necessarily that you're essentially a rookie. You might have a product that intends to carve out a new niche, or you might have some heavy hitter employees on staff.
Anything you can do to position your company in a positive light will help get those valued first customers. You should also create partnerships with more established businesses in your industry.
Maybe you establish a guest blogging initiative, or possibly even a sponsorship relationship. The next strategy to employ is to become a thought leader in your niche. Maximize your blog by showcasing your talent, skills, and expertise, and be sure to market this content on your social media accounts.
Do the necessary research to increase your knowledge level so you're seen as a "go to" individual on trends and topics of interest in your realm. Volunteer for local speaking engagements as well to further get out the word that you're a knowledgeable and well-respected individual within your business industry.