There are so many things I have learned along the way! For starters, I recommend NOT spending money on things like fancy brochures, letterhead, business cards, etc. Until you know your business is launched I would say to put your budget into things that help fill your pipeline with customers. Getting your URL and a website up and running is key. I created online stationery for proposals and invoices, ordered my cards online and made downloadable materials as leave behinds for people looking for more information to help me find clients more quickly. I know other business owners who spent thousands of dollars on these things and found it was a waste of money. Your story will evolve as you find your market, you need to look professional and have a web site to be taken seriously but embossed paper with watermarks and heavy card stock is not going to accelerate your sales cycle. Find those reference customers quickly, use them to get testimonials and referrals. There is plenty of time later to dress things up!
To fit it all in and save time I try to find creative ways to multi task that incorporates work and exercise. Instead of meeting up with your local colleagues at a coffee shop, over a meal or chatting with them on the phone, meet them for a walk so you can catch up while you are getting some exercise too. You'll feel great after, the time will fly & it will be a fun activity to share. It works with customers too, I have clients who play golf so sometimes we meet at a driving range instead of the office to discuss things especially when you are trying to think outside the box. I also always have a pad, pen, trade journals and articles with me so if my meeting is running late and I have some time to kill before they show up I can get caught up on the latest happenings or write a blog post or article while I am waiting.
Finally, most of my business comes from networking which is a great way to build a business. I think what makes someone effective at networking happens to coincide with things that just come more naturally to them. I am an extrovert and have been told I am good at networking. I grew up in the South so maybe it is both nature and nurture in my case. The traits that work in my favor include: being naturally curious so you ask a lot of question, people love talking about themselves; being a good listener so you can ask them more as follow up; being warm and friendly, smile, be the first to introduce yourself; sending a hand written thank you note or e-mail referencing something you discussed or including an article you think they might enjoy right after you first meet; and making an introduction for them to meet someone in your network who they would find interesting. When you stop trying to sell and just share what you know and love networking is fun! People put too much emphasis on trying to be interesting instead of being interested in the other person. To make networking work based on my experience it does not need to be a chore.